— Legible at small sizes. Because it's a digital typeface it needed to work it's magic on all sizes.
— Design system ready. The typeface should be versatile enough that it can be used as the sole workhorse within a brand.
— Idiosyncratic but easy to read. The paradoxical situation of wanting to design a unique typeface, which in itself is a great challenge. But also making sure that the design didn't stray too far away from legibility. Norse Sans is designed to be a balance between the two.
I learned a great deal designing this typeface. Infact the whole project was aimed to make me a better UI/UX designer. My goal wasn't to make a successful typeface.
I found it hard to find resources about the actual design part of a typeface. It seems that most type designers adapted the learn-by-doing methodology. So this was a very different learning experience from what I'm used to.
Norse evolved a lot during the whole process. Especially after couple of feedback rounds from professional typeface designers around the world. In fact, looking back; Norse went through a very schizophrenic phase where I tested probably tens of different directions before I was happy.
I designed a website to present the typeface, which can be found at norsesans.netlify.com